Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Michelle Wine Estates, and so many other superstars). We’re up to 4000 registrants and the event is more than two weeks away.

Promotion 79

Promotion Thought Leadership CMO B2C 79

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? So, you know, any good customer success professional would keep an eye on what their clients are talking about, especially if they might be able to spot upsell opportunities. What's a tip for using this area.

Branding 92

Branding B2C Price CRM 92

Base.ai

MAY 16, 2019

For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more.

Customer 52

Customer Health Customer Journey Succession Management 52

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

Marketing Automation Platform 112

Marketing Automation Platform CRM Direct Mail Price 112

Content Marketing Institute

JANUARY 17, 2019

Use their external education. We’ve produced a number of these to inform future customers about what it’s like to be a researcher , sales development representative , customer success manager , etc. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Click To Tweet.

Content Marketing 86

Content Marketing Thought Leadership Real Estate Marketing 86