Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Email Marketing. Companies use email marketing as a way of communicating with their audiences. Customer welcome emails.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Email Marketing Email marketing is a powerful way to nurture leads, build customer loyalty, and drive sales. But first, you need an engaged email list. Offer lead magnets in exchange for an email address.

PR 102

PR Customer loyalty User-Generated Marketing 102

Customers.ai

JANUARY 3, 2024

Step 6: Execute and Monitor the Campaigns Action : Launch your campaigns and closely monitor their performance, making adjustments as needed. Best Practice : Use analytics tools to track key performance indicators and be ready to pivot quickly.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

MARCH 14, 2024

ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs, and they make it easy to switch. They provide every new customer with one-on-one personal training and free migrations from your current marketing automation or email marketing provider.

CMO 69

CMO Key Performance Indicator Transform Thought Leadership 69

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs vs. digital marketing metrics. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. Marketing channel conversion rate. – Seth Godin.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Marketing Automation Platform 116

Marketing Automation Platform Key Performance Indicator B2C Marketing 116