Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customer 101

Customer B2C Transform Retail 101

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Search Engine Land

FEBRUARY 28, 2023

It’s essential to have content ready for all departments, including finance, procurement, IT and more, to keep the deal moving and prevent any slowdowns. If you can't get dynamic values with OCT, consider setting up separate conversion actions for each funnel stage by market segment.

CRM 88

CRM Finance B2C Advertising 88

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Dynamic content makes it easier for marketers to highly personalize content and messages based on customer preferences.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120