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What is market segmentation and why is it so important?

Use Insider

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?

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Marketing and Finance: A Match Made in Heaven!

Adobe Experience Cloud Blog

Iā€™m talking about the one, the only, the incredible and all-powerful, Finance department! Let me tell you why Finance is one of my all-time favorite departments.ā€. Let me tell you why Finance is one of my all-time favorite departments.ā€. It all boils down to three incredibly important reasons: #1 Finance funds you!

Finance 134
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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance.

CMO 130
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The customer data platform market

Martech

BlueConicā€™s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.

CMO 134
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Why youā€™re not getting credit for your marketing efforts ā€” and how AI can help

Martech

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, ā€œI know that half my marketing is working. In todayā€™s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. I just donā€™t know which half.ā€