Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. Why did ecommerce manage to overtake traditional retail and other markets? Omnichannel marketing. Global reach.

Transform 83

Transform eCommerce Retail Entertainment 83

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. In fact, 45% of influencer programs are managed locally, as pointed out in our recent study. Technology integration across the global organization. No such luck.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. In fact, 45% of influencer programs are managed locally, as pointed out in our recent study. Technology integration across the global organization. No such luck.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use.

Influencer Marketing 115

Influencer Marketing Inbound Marketing Social Media Marketing B2C 115