Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. In analyzing these behaviors, marketers have found the greatest advantages in demographic targeting and customer engagement.

Transform 82

Transform eCommerce Retail Entertainment 82

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Conclusion.

Retail 143

Retail Non-Profit Promotion Finance 143

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. He pointed to a GroupM mid-year study that found DOOH growing 26% annually. AR and out-of-home.

CMO 121

CMO Advertising Advertisers Retail 121

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

Key takeaway: B2B marketers who are not utilizing analytics for insight and better decision making need to rethink their strategy. Next up Pam Didner, Global Integrated Marketing Manager at Intel took the stage. She discussed how Intel globalizes their marketing and editorial planning. I agree completely.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey 87

Customer Journey Customer Analytics Global Marketing 87

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. In fact, 45% of influencer programs are managed locally, as pointed out in our recent study. No such luck.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. In fact, 45% of influencer programs are managed locally, as pointed out in our recent study. No such luck.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. The good old marketing funnel. Marketers , it’s time to move from the funnel to the flywheel. O’Dowd is intimately familiar with the untapped value between marketing and sales. Our speakers did.

Transform 69

Transform Food eCommerce Education 69

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Globally, B2B marketplaces make up a $31 billion market. In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. All this data can be used to better inform your marketing efforts and improve your customer acquisition process.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer 74

Customer Global Marketing Market Trends Inbound Marketing 74

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. market share.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Director level + marketers day the top email marketing strategy their companies leverage is mobile-friendly emails.

Influencer Marketing 114

Influencer Marketing Inbound Marketing Social Media Marketing B2C 114

Martech

JANUARY 12, 2023

The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented. Dig deeper: What is digital asset management? Booksy also benefited internally from their digital asset upgrade.

Product 92

Product Global Marketing Management Digital Marketing 92

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.

Customer 97

Customer CMO Customer Journey Non-Profit 97