B2C Global Marketing Market Trends Marketing Strategy 
Hubspot Marketing
OCTOBER 31, 2022
In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.
Hubspot Marketing
JUNE 27, 2022
Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. B2C brands tend to spend more on video.
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Marketing Insider Group
DECEMBER 29, 2020
We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount.
Hubspot Marketing
MARCH 19, 2024
11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Focus on building hybrid strategies.
Hubspot Marketing
OCTOBER 30, 2022
To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.
Customers.ai
JANUARY 26, 2024
B2B Marketing Tool: Everwebinar If you’re looking for an affordable webinar solution that’s fairly simple to use and will save you tons of time, WebinarJam and EverWebinar working together could be a great solution. EverWebinar is a great tool to add to your growth marketing strategy because it allows you to create evergreen webinars.
Sales Force: CMO
NOVEMBER 1, 2022
Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers. The good news? Ready to dive in?
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