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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

Using social media DMs for customer service is relatively new, but already used by 29% of marketers. It has the 3rd highest ROI of any marketing trend and use will grow in 2023, with 15% of marketers planning to try it for the first time. Which Marketing Trends Will Grow in 2023?

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. Brands will continue to apply inbound marketing strategies.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Agile Marketing.

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Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

Hubspot Marketing

But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. When asked "What are the primary goals of your company's video marketing strategy?"

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23 Stats We Gained from Surveying Marketing Leaders [New Data]

Hubspot Marketing

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Challenges Marketing Leaders Face.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

I recommend reading this blog post about managing your entire marketing budget and downloading our free budget planning templates to help you plan your own. Focus on building hybrid strategies. 45% of the global marketers we surveyed are hybrid employees, while just 24% are fully remote.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. But when you consider 95% of search traffic goes to the first page of search results, it becomes a critical strategy for driving traffic and generating leads. Start with your goals. Do they shop online?

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