Base.ai

MAY 16, 2019

For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more.

Customer 52

Customer Health Customer Journey Succession Management 52

Content Marketing Institute

JANUARY 17, 2019

We’ve produced a number of these to inform future customers about what it’s like to be a researcher , sales development representative , customer success manager , etc. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Audrey Fairbrother, marketing manager, Worldwide 101.

Content Marketing 86

Content Marketing Thought Leadership Real Estate Marketing 86

Martech

JULY 13, 2022

While customer service is important for all businesses, customer success has been traditionally associated with companies that rely on recurring revenue, such as subscription-based businesses and B2B organizations with long sales, onboarding, and implementation cycles. It’s an essential marketing and future proofing strategy.

Customer 98

Customer CRM Health Communications 98