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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Inbound Marketing.

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Check out our new Ecommerce glossary of terms!

Rock Content

B2C (Business-to-Consumer). Inbound Marketing. Also called Attraction Marketing. It stands for “ key performance indicator ”. Numerical average time spent by users browsing your site. B2B (Business-to-Business). We can define it as business ecommerce; that is, a company that sells to other companies.

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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

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How to Build a Content Strategy for Small Businesses

Scoop.it!

The fancy term here is KPIs, i.e., Key Performance Indicators. Some marketers still prefer the time-honored spreadsheet, especially for metrics like revenue, subscriptions, or referrals. Read more about B2C content strategies here. They actually coined the term “inbound marketing.”

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How to Improve Your Content Marketing Results

Marketing Insider Group

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Start by defining your top KPIs ( key performance indicators ).