Search Engine Land

SEPTEMBER 14, 2023

This works for B2C (e.g., a marketer who pays for an audience research SaaS to craft better strategies for her clients – hello! But that isn’t how everyone likes to be loved or have their love returned,” Christina Garnett , HubSpot’s principal marketing manager of offline community and advocacy, told me.

Branding 140

Branding Marketing Marketers Communications 140

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. The bottom line: the question is no longer “Should we?” but rather “How?” we begin to align our organization around the new/old social world.

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Augmented Reality For B2B Marketing in 2011?" and then quickly thereafter “ how do I get started? Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply.

Telemarketing 65

Telemarketing B2C Inbound Marketing Customer loyalty 65

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. Conduct a situation analysis.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts.

Branding 106

Branding B2C Logistics Content Marketing 106

Marketing Insider Group

DECEMBER 9, 2010

Trackbacks & Pingbacks B2C Marketing Insider | TurnitOn | Turn Your Business On B2C Marketing Insider | How to Business B2C Marketing Insider Click here to cancel reply. And if you’re looking to get started but afraid to take the leap, reach out to me and I’d be happy to help!

B2C 85

B2C Telemarketing Customer loyalty Marketing Mix 85

Marketing Insider Group

AUGUST 24, 2010

Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. Share your thoughts, post a comment.

Telemarketing 69

Telemarketing Marketing Mix B2C Inbound Marketing 69

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Crisis Management is a huge opportunity. This Tweet from Cecily Kellogg says it all: “What I learned at #Blogwell, and why I’m no longer advocating sponsored posts.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Telemarketing 68

Telemarketing B2C Inbound Marketing Customer loyalty 68

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Marketing Insider Group

AUGUST 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Trackbacks & Pingbacks The 4 Cs of Social Media, de Michael Brenner | Tourism Revolution - Blog de turismo, socialmedia, marketing, estrategia y transformación.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

DECEMBER 1, 2010

So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Marketing will always need to focus on planning and strategy, almost by definition, for our companies. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

OCTOBER 26, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 63

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 63

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 61

Marketing Insider Group

JUNE 11, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. Now I still think we will always need channel managers like we do today with.com, email, etc.

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. Now I still think we will always need channel managers like we do today with.com, email, etc.

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

NOVEMBER 2, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

AUGUST 17, 2010

Innovation needs to become a core value of your company and built in to your corporate DNA supported by senior management with real incentive programs. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 72

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. I started in sales, then moved into product management with P&L responsibility. Then ran marketing for 2 firms. So…Demand Generation cannot stop at the sale.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet?

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. When prospects are ready to buy, they will use keyword search to research products and solutions.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

AUGUST 19, 2010

Can you take a risk with your manager by asking to take on more? Have you reached out to someone you don’t typically work with just to make a new connection? Is there a specific fear you have recently tried to overcome? Ultimately, I think it comes down to assessing whether you have reached your goals.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

JUNE 29, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

JUNE 22, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

NOVEMBER 30, 2010

While I enjoy hearing these pundits speak, every year I really look forward to the straight facts on Internet Trends delivered in rapid fire order by Mary Meeker, the Managing Director from Morgan Stanley.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). Search is really hard to explain. So here’s my best shot.

B2C 75

B2C Telemarketing Customer loyalty Education 75

Marketing Insider Group

DECEMBER 14, 2010

But if it is done right, this approach can mean better results and accolades for you and your management team. Building a business case is hard because it starts by questioning the conventional wisdom. It can mean challenging those above you. Higher risk – - higher reward. I don’t even believe there are risks.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77