Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. ’ They are digital.”

Transform 112

Transform Management B2C Digital Marketing 112

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide.

Management 109

Management B2C Marketing Marketers 109

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

B2C 108

B2C Marketing Marketers Entertainment 108

Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

B2C 126

B2C Real Estate Marketing Marketers 126

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

B2C 89

B2C Content Marketing Education Customer loyalty 89

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

B2C 110

B2C Content Marketing Marketing Marketers 110

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Each of these broad areas account for approximately one-third each of martech spend: Brand strategy (resource and performance management). Customer understanding (data management and analytics). over the coming years.

B2C 110

B2C Analytics Management Customer 110

Adobe Experience Cloud Blog

MARCH 27, 2015

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing.

B2C 134

B2C Customer Thought Leadership Customer Journey 134

Rock Content

JUNE 4, 2020

They covered most of our customers: Data Center Professionals, IT Professionals, IT Resellers, Facility/Plant Managers, and C-Level Executives. Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. And refresh your personas from time to time.

B2C 75

B2C Finance Transform eBook 75

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager? What do social media managers do? No thanks – kuwtkclips0.

Management 100

Management Copywriting User-Generated Communications 100

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. Here are three main steps for how to get AI and ML to work in your market data management. And it doesn’t just sit idly in your company’s databases and data management platforms. Connecting data across teams. Data is growing exponentially.

Management 123

Management Transform Finance Marketing 123

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer 112

Customer B2C Transform Retail 112

Martech

MAY 16, 2024

To further confuse matters further, we often refer to the discipline of “customer experience management” simply as “customer experience.” But it’s important to remember that customer experience management is about the set of practices that your company will employ to design, deliver and improve the customer experience.

Customer 59

Customer B2C Transform Customer loyalty 59

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Martech

JUNE 24, 2022

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. Journey management. ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.”

Transform 111

Transform B2C Digital Marketing Customer 111

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– That means you need the right team to manage your marketing automation platform. However, the smaller your company, the more “hats” your marketing automation manager will have to wear in the beginning.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. The sales cycle is much longer and harder to measure compared to B2C. What is B2B SEO?

SEO 115

SEO Non-Profit B2C CRM 115

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Why we care. Again, the B2B buyer journey has changed — irrevocably.

Advertising 111

Advertising Advertisers B2C Management 111

The CMO Survey

SEPTEMBER 27, 2023

B2B (which favor LinkedIn and company blogs) and B2C (which favor Instagram and Facebook) companies use influencers differently. Despite these investments, influencer contributions to company performance remain weak, likely due to a mix of measurement and management challenges associated with this marketing strategy.

CMO 288

CMO Transform Customer Acquisition B2C 288

Search Engine Land

OCTOBER 19, 2023

Soci surveyed 317 digital marketing professionals, 55% of whom were decision-makers (including marketing managers, marketing analysts, marketing directors, CMOs and VPs), working at U.S. B2C companies. Make sure to join me at SMX Next for my keynote presentation that will address this topic. Register for free here.) About the survey.

CMO 114

CMO B2C Education Marketing 114

Martech

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. Businesses have recognized the importance of informed decision-making when it comes to purchasing.

Advertising 97

Advertising Advertisers Transform B2C 97

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Greater standardization of metrics will likely spur more ad spending on RMNS. We’d like to know how it’s been for you.

Retail 113

Retail Transform Shoppers Advertising 113

Hubspot Marketing

MARCH 23, 2021

B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%). B2B Services and B2C Product allocate higher numbers of 15% and 18% , respectively, of total revenue. Alternatively, if you work for a B2C (product-focused) company, Deloitte reports 15.9%

B2C 127

B2C CMO Energy Marketing 127

Search Engine Land

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. Businesses have recognized the importance of informed decision-making when it comes to purchasing.

Advertising 89

Advertising Advertisers Transform B2C 89

Search Engine Land

MARCH 13, 2024

The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. For example, we were working with an accounting software firm, and one of its key audience personas was that of a “practice manager.”

B2C 104

B2C Customer Journey SEO Place 104

Martech

SEPTEMBER 9, 2022

ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. Slalom will also offer managed services, including change management, governance and expansion. The company introduced its CX Hub earlier this year and is undergoing a rebrand as AIQ. Read next: Implementing a CDP? Get MarTech!

Customer 111

Customer B2C Analytics Advertising 111

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. To free them up, the company hired additional staff to manage day-to-day tasks. Finally, the Salesforce Service Cloud would manage service case management. “We

Transform 135

Transform Customer CRM Finance 135

Martech

MAY 8, 2024

Given their ability to track how marketing channels work together, marketing mix modeling (MMM) is an ideal measurement approach for B2C organizations, providing a holistic snapshot of your marketing budget, which impacts business outcomes.

B2C 110

B2C Marketing Mix Marketing Strategy Customer 110

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. Marketing tech stack is always evolving. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Customer Journey 101

Customer Journey Marketing Automation Platform Marketing Marketers 101

Martech

DECEMBER 19, 2023

If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts. For years, the B2B marketing playbook was pretty boring and even a bit annoying.

Transform 126

Transform B2C Whitepaper Marketing 126

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. ConsumerAffairs.

B2C 127

B2C User-Generated Entertainment Management 127

Martech

MAY 1, 2023

B2B marketing decision-makers and senior management at businesses with at least 250 employees. Used with permission When asked to pick the three most important factors when choosing a data provider it’s no surprise 62% said accuracy. The report was based on a survey of 328 U.S.

B2C 117

B2C Marketing Marketers Management 117

Adobe Experience Cloud Blog

APRIL 6, 2020

They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries. A digital commerce expert focusing exclusively on Magento and Adobe Commerce Cloud, Vaimo delivered strong value to B2B and B2C merchants last year. Vaimo : EMEA (Commercial/Magento). Akeneo : EMEA.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Martech

MAY 31, 2023

Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. For instance, marketing technology stack management platform CabinetM provides: “Attack Your Stack: A Guide to Building & Managing Your Marketing Technology Stack” by Anita Brearton.

CMO 115

CMO B2C Energy Food 115

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Save time with our powerful TikTok management tool. Published on.

Branding 133

Branding B2C Real Estate User-Generated 133