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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. The macroeconomic signals to watch and why I’m not saying you should use daily gas prices as a barometer. If you’re in B2C, consumer confidence, inflation and jobs are key. The stock market.

SEO 97
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Everything Brands Need to Know About the Metaverse

Hubspot Marketing

NFT Real-Estate: A non-fungible digital house or piece of land in the metaverse that can be invested in, sold, or even rented out. Buyers get a digital deed or certificate saying they own the real estate. Accessed with an Oculus or Meta headset (prices vary). NFT Real Estate. itskaceymon @Oculus.

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When to show off that you’re a new brand

Ariyh

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C. started in 1998).

Branding 110
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A Personal Look at the Financial Services Industry

Set Up

It’s not just who has the lowest price or who can get it there faster, it’s also, what does this company stand for? There’s actually a lot of interesting marketing by insurance companies, particularly in the B2C space. What lessons can other industries learn from the financial services space? “In

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Don’t say “It’s usually better”

Ariyh

Now let’s get on to today’s scientific study, published in the AMA’s Journal of Marketing Research … 📝 Intro Imagine you are a real estate agent showing a house to a potential buyer. influencers, churn, pricing). Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

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How Homethreads is leveraging data to create a new customer experience

Martech

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.

Customer 104
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Show off that you’re a small company

Ariyh

If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that your company is small (or even that it’s just you alone). ✋ Limitations This research focused on mid-priced, for-profit companies. It’s impressive.