Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga.

Retail 99

Retail eCommerce B2C Price 99

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). Can be tested for B2B Research date : May 2023 📈 Recommendation Use reassuring instead of pressuring nudges (e.g. ” (time scarcity) “Only 3 left at this price!”

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. As part of a series of 12 experiments, researchers found that: People said they would pay 11.4% Journal of Marketing Research (December 2022) 🏫 Researchers SungJin Jung. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 57

Price B2C Product Market Research 57

Rock Content

JUNE 3, 2024

Example: A software company sells a project management tool to a marketing agency. B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. Step 2: Conduct market research Next, you need to develop an understanding of the existing market you’ll be entering.

eCommerce 52

eCommerce Shipping Price Retail 52

Ariyh

JANUARY 9, 2023

Now let’s get on to today’s scientific study, published in the AMA’s Journal of Marketing Research … 📝 Intro Imagine you are a real estate agent showing a house to a potential buyer. influencers, churn, pricing). Journal of Marketing Research (June 2022).

Real Estate 52

Real Estate Price B2C Market Research 52

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Conducting market research.

Marketing 84

Marketing Marketers B2C Price 84

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. For example, expertise, convenience, or price.

PR 104

PR Customer loyalty User-Generated Marketing 104

Neil Patel

MAY 3, 2021

This should work well for anyone who is in a B2C environment. This is also a powerful way to conduct market research in a short amount of time. You can do a few things to get market research in such a short amount of time with such little effort. Simple to Engage. Use Polls to Encourage Engagement.

User-Generated 132

User-Generated Marketing Marketers Price 132

Ariyh

FEBRUARY 6, 2023

Channels : Social Media | User-Generated Content | Image Ads | Influencer marketing For : B2C Research date : July 2021 📈 Recommendation Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales. Journal of Marketing Research (July 2021).

Product 52

Product Transform User-Generated B2C 52

Ariyh

DECEMBER 5, 2022

✋ Limitations This research focused on mid-priced, for-profit companies. 📖 Research Does Company Size Shape Product Quality Inferences? Journal of Marketing Research (August 2022). 🏫 Researchers Kaitlin Woolley. It’s impressive. Try it and optimize your website. Click here.

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

Ariyh

MARCH 14, 2023

Channels : Sales team | Customer service | Product recommendations | Influencer marketing For : B2C. Can be tested for B2B Research date : June 2022 📈 Recommendation Give customers recommendations about whether to pair (or not) different products (e.g. what color tie to match with a shirt). . D’Angelo.

Product 52

Product Fashion Direct Mail B2C 52

Ariyh

JULY 31, 2023

Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C. Can be tested for B2B Research date : July 2022 📈 Recommendation Limited-time promotions (e.g. Journal of Marketing Research (July 2022).

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

NOVEMBER 14, 2022

📖 Research The teasing effect: An underappreciated benefit of creating and resolving an uncertainty. Journal of Marketing Research (August 2018). 🏫 Researchers Bowen Ruan. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? randomly get $0.25 Christopher K.

Copywriting 52

Copywriting B2C Price Education 52

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO Tentpole B2C Retail 52

Rock Content

JULY 13, 2023

Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. Jennifer’s Pain Points ‒ She likes looking her best when she goes out on the town, but she can’t afford luxury prices at the moment. What Is a Buyer Persona? She makes $180,000 per year.

CRM 83

CRM eBook Communications B2C 83

Hubspot Marketing

APRIL 5, 2023

B2B Marketing Attribution B2B Marketing attribution is a type of marketing attribution for the business-to-business field. While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. Which pages get the most views before a conversion?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Orbit Media Studios

MAY 24, 2023

Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise. It’s easy to imagine how this could be used to create ideas for content marketing or to validate advertising campaigns.

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. Stefan Tornquist , VP of Research at eConsultancy. Why the major changes?

Transform 40

Transform Millennials B2C CMO 40

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. This could include a customer relationship management system, an email marketing platform, design software and analytics platforms. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83