Rock Content

MAY 26, 2020

“ This post pulls together expert evidence on the best way for brand owners to manage marketing and promotional budgets, showcasing some of the best thinking from across the industry on navigating the post-lockdown period. In times of recession, just keeping a promotional spend flat will put our brand in a dominant position.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Martech

OCTOBER 14, 2022

CMOs are responsible for creating and managing a profitable growth strategy. Overseeing all PR and public-facing communications. PayScale points out that CMOs today earn $89,000 to $273,000 per year, a not inconsequential amount for startups and SMBs that need to maximize profitability to focus on growth and agility.

CMO 118

CMO Non-Profit Transform Advertising 118

Orbit Media Studios

MAY 24, 2023

Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. We’ll start with a detailed prompt.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

OCTOBER 16, 2021

Or maybe you want to promote a culture of great design and innovation. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. However, it’s still critical to demonstrate how marketing investment drives profitable business growth.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

NOVEMBER 16, 2019

Or maybe you want to promote a culture of great design and innovation. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. However, it’s still critical to demonstrate how marketing investment drives profitable business growth. Source: [link].

Customer 111

Customer CMO Customer Journey Marketing 111

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. JC Decaux revenue down 63% in Q2 2020. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52