Econsultancy

OCTOBER 12, 2022

Black Friday spend is predicted to be subdued this year, as the cost of living crisis hits both consumers and retail brands. However, despite total spend being predicted to fall.

Retail 101

Retail Branding eCommerce 101

Use Insider

DECEMBER 6, 2023

High inflation had little impact over the Black Friday weekend According to Nielsen , the same basket of goods costs global consumers 18% more in 2023, compared to 2022. However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands.

Retail 52

Retail eCommerce Shoppers eBook 52

Search Engine Land

NOVEMBER 3, 2022

The world’s largest shopping season – Black Friday through Christmas – is here. . Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists? Create dedicated landing pages for Black Friday. Focus on user experience.

SEO 107

SEO PR Gen Z eCommerce 107

Econsultancy

MARCH 4, 2022

Holiday shopping, Black Friday and Singles Day. From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. We’ll update this post regularly as the world of online shopping continues to evolve. Ecommerce penetration. Amazon and marketplaces.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Heightened demand from advertisers has and is expected to steer cost per click upwards on the platform as a result. However, Zenith’s latest Business Intelligence – Travel insights suggests there is reason for optimism as we enter 2022. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52