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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 103
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How To Create an Effective Go-To-Market Strategy

Exposure Ninja

Vague goals can lead to confusion and a lack of focus. The biggest mistake we see is go-to-market strategies that only include marketing right at the end, but for your strategy to work, marketing needs to be involved in all three main stages: Pre-launch Launch Post-launch. Let’s start with the stage with the most planning — pre-launch.

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57 common email marketing mistakes to avoid to boost click rate

Unbounce

More blog posts by Paul Park Abigail Waterer Abi Waterer is the Director of Marketing at Yola Inc. , More blog posts by Paul Park Abigail Waterer Abi Waterer is the Director of Marketing at Yola Inc. , She has nine years of marketing experience working with major consumer brands, non-profits and startups in the US and UK.

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From pixels to profits: How to sell digital products online

Unbounce

In this blog post, we’ll unpack the secrets to getting your digital product online and into the hands (or ears, or brains) of your customers. More blog posts by Paul Park What are digital products? Sound like a fantasy? Nope, you can make this into a rock-solid reality by selling digital products online.

Product 59
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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! They can introduce your brand to new audiences and strengthen your reputation. You may choose to partner on social media posts, blog posts, or videos.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. The Top B2B Lead Generation Strategies.