Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Transform 103

Transform CMO User-Generated Management 103

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. This strategy can speed up business growth.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Pam Didner

SEPTEMBER 16, 2020

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75