Martech

DECEMBER 20, 2023

Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more.

Marketing Ethics 111

Marketing Ethics Transform Copywriting CMO 111

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Transform 111

Transform CMO User-Generated Management 111

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. What can you do?

Transform 125

Transform CMO Marketing Marketers 125

Duct Tape Marketing

JANUARY 18, 2024

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. 2024 Marketing Trends for Fractional CMOs: A Guide As a fractional CMO, you’re in a unique position to help businesses navigate the ever-changing marketing landscape.

Market Trends 80

Market Trends CMO Transform User-Generated 80

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) He has more than 30 years experience in marketing.

CMO 124

CMO Millennials Marketing Marketers 124

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. The result? The time is now.

CMO 118

CMO Email Marketing Branding Product 118

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Forget blasting cold emails that end up in the spam folder. It’s how folks perceive your emails. Meeting the 0.3% The magic of this strategy?

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Outsourced marketing processes vary by company, of course. Marketers love to specialize. People don’t just show up and buy on their own.”. Influencer relations.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Include a recognizable and clickable brand logo and incorporate your brand colors to boost brand recognition.

Email Marketing 92

Email Marketing Thought Leadership Shipping CMO 92

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Tricia Gellman continues as CMO.

Transform 129

Transform CMO Marketing Marketers 129

Adobe Experience Cloud Blog

JUNE 16, 2017

First, make sure your SEO strategy is converting searchers into customers and brand advocates. SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly.

CMO 113

CMO SEO B2C Thought Leadership 113

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

User-Generated 107

User-Generated Marketing Marketers CMO 107

Litmus

NOVEMBER 2, 2021

Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Invest more in email marketing.

CMO 110

CMO Email Marketing Communications Branding 110

Martech

SEPTEMBER 3, 2021

Email marketers don’t have time for shiny new things. In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. Holiday season is just around the corner.

Real Estate 108

Real Estate CMO Analytics New Technology 108

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 87

Transform CRM Email Marketing Retail 87

Hubspot Marketing

MARCH 1, 2024

You can leverage this valuable window to boost customer loyalty and retention as a brand. To achieve this, you need the post-purchase email. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention.

Shipping 95

Shipping Customer loyalty CMO Food 95

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Are you only doing something because every other brand is doing it?

CRM 92

CRM Email Marketing Finance CMO 92

Litmus

FEBRUARY 11, 2019

With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. When done right, email marketing drives business results like no other channel does. Do you know which challenges are holding back your email program from delivering its full potential in 2019?

Email Marketing 60

Email Marketing Marketing Marketers Branding 60

Litmus

OCTOBER 28, 2022

Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game. Don’t be a bad guest with all image emails.

CMO 83

CMO Email Marketing Product Management 83

Rock Content

FEBRUARY 8, 2021

Every brand has to be built, and there are countless tools to do so. Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. This part of brand building depends a lot on psychology as well as understanding the basic emotional needs of your customers.

Branding 59

Branding Advertising Advertisers CMO 59

OnDemand CMO

SEPTEMBER 16, 2022

No channel has revolutionized ecommerce as strongly as email. Sure, social media has proved a more recent titan in driving online sales, but when it comes to efficiency, ease, and return on investment, email marketing B2B lead generation cannot be rivaled. The challenge is wielding email, a lead generating machine , correctly.

Thought Leadership 52

Thought Leadership CMO Email Marketing eCommerce 52

Martech

DECEMBER 27, 2022

The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 97

Transform Retail Shoppers Price 97

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO 70

CMO Key Performance Indicator Transform Thought Leadership 70

Hubspot Marketing

DECEMBER 12, 2023

As an experienced email marketer or a creative copywriter? So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. Brand Alignment : does the content have a distinct brand voice?

Transform 98

Transform User-Generated Marketing Marketers 98

Martech

OCTOBER 29, 2021

Good morning, Marketers, and we’re talking about Facebook yet again. That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Email marketing M&A is seeing a surge. Chris Wood, Editor.

Transform 111

Transform CMO User-Generated Advertising 111

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. For example, you can invest in digital ads to prospect new customers and simultaneously use email marketing to reach recurring buyers.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. EMAIL MARKETING. BRAND PHILANTHROPY. Leave behind: Relying Exclusively on Demographic Segmentation. is what will uplevel your 2020 strategy. .

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice.

Transform 92

Transform Email Marketing CMO Education 92

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing budgets had been steadily rising, up from $12.3

CMO 116

CMO Marketing Marketers SEO 116

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. After all, it’s essential to improve the writing on your Content Marketing and email marketing.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Is text the new email?

Email Marketing 87

Email Marketing Copywriting CMO Communications 87

Martech

SEPTEMBER 11, 2023

One had 30 years of experience in textile sales and the others had 30 years of experience in marketing and working with some of the top brands in fashion and home furnishing. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what?

Customer 110

Customer Retail Real Estate Transform 110

Martech

AUGUST 23, 2023

The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. It’s not just about staying competitive; it’s about understanding intricate customer behaviors, forecasting market trends and meeting the evolving demands of today’s consumers.

Transform 98

Transform Customer Customer Journey CMO 98

Litmus

MARCH 13, 2020

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships.

Customer 82

Customer Transform CMO Communications 82

Litmus

DECEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. So how do we get from these ideas to something that actually goes to market and customers actually get to experience and see.

Analytics 82

Analytics CMO Retail Email Marketing 82

Adobe Experience Cloud Blog

MAY 2, 2017

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134