Balancing generalists and specialists: An essential strategy for marketing success
Martech
AUGUST 14, 2023
Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. He underscores the inherent fragmentation in the marketing field and the consistent demand for the “tactic du jour,” which further amplifies the need for specialists. ” What a great analogy.
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