Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. This strategy can speed up business growth.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. In fact in the long run it costs a lot more.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78