Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Scoop.it!

JUNE 23, 2022

Content includes blogs, white papers, videos, and infographics. Consider factors like: The kind of content they write and the topics they write about Which communication channels they use Which strategies give them the best results How people react to their content Any local brands or celebrities they partner with. The solution?

Whitepaper 95

Whitepaper Market Research Brand Management Content Marketing 95

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Content Marketing Institute

OCTOBER 26, 2017

If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our white paper and then went to these three pages.’ If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done. Make sure that data follows over.

Whitepaper 97

Whitepaper Pharmaceutical Marketing Marketers 97

Hubspot Marketing

AUGUST 9, 2018

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Brand Marketing. In today’s economy, a company’s brand plays a major role in how consumers shop. Content Marketer.

PR 124

PR Marketing Marketers Non-Profit 124

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Trackbacks & Pingbacks This week’s remarkable blog posts « Brand Alpha Click here to cancel reply. One trick is to compile a list of all the best content from previous campaigns that you already have on hand.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. This strategy can speed up business growth.

Copywriting 102

Copywriting CMO PR Social Media Marketing 102

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. In addition to building brand awareness and reputation, digital PR also helps to boost SEO by building links.

PR 140

PR Whitepaper Content Marketing Marketing 140

Marketing Insider Group

SEPTEMBER 30, 2010

So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. Marketers enshrine Micheal’s relationship through branding and they are responsible for building value into the brand, through relationship development. First, I did their job for 1 day per month.

Marketing 77

Marketing Marketers Manufacturing Customer loyalty 77

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Later in the process, they can allow for approvals to be obtained from brand managers, execs and the legal team, while some systems also facilitate asset distribution.

Management 99

Management Transform Whitepaper Retail 99