Remove Brand Management Remove Branding Remove Customer loyalty Remove Price
article thumbnail

Key Steps for Building Strong Brand/Customer Relationships

Digital Marketer

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.

article thumbnail

Social Media and The Brand

Marketing Insider Group

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

article thumbnail

Confessions Of A B2B Marketer

Marketing Insider Group

Opt-outs increased and our brand image suffered — all because we were spamming our customers. We had become sales order-takers and now we were paying the price. What we need is Insight-driven marketing that starts with the customer. I think brand marketing in B2B was cut drastically in the recession.

article thumbnail

What is customer experience and why does it matter?

Martech

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. How to choose the right customer experience strategies.

Customer 142