Brand Management Branding Digital Marketing PR 
Hootsuite
SEPTEMBER 21, 2023
A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. This might lead you to ask: so, what are the actionable metrics for social media marketing?
Hubspot Marketing
JUNE 28, 2023
Best for: Digital marketers, web developers, and content creators. Pro tip: Highlight successful SEO campaigns you've managed, including increased traffic, higher rankings, and improved conversion rates. With over 93% of businesses on social media, this skill is critical for most marketing strategies.
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Sprout Social
SEPTEMBER 1, 2021
As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Competitor research.
Marketing Insider Group
DECEMBER 15, 2010
Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps.
Marketing Insider Group
DECEMBER 7, 2010
The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?
Marketing Insider Group
NOVEMBER 9, 2010
Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Such as building up personal and professional brands. The event is part of a series sponsored by the Social Media Business Council.
Marketing Insider Group
JANUARY 6, 2020
Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).
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