Marketing Insider Group

DECEMBER 1, 2010

The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. I especially was glad to see content programs listed under your insight-driven marketing comment.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

Telemarketing 78

Telemarketing Customer loyalty Marketing Marketers 78

Scoop.it!

JUNE 23, 2022

Content includes blogs, white papers, videos, and infographics. Content marketing’s an important component of any business marketing strategy. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. A global content strategy does this on a much larger scale.

Whitepaper 94

Whitepaper Market Research Brand Management Content Marketing 94

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Content Marketing Institute

OCTOBER 26, 2017

If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our white paper and then went to these three pages.’ These could be things like downloading a white paper, reading an e-book, or visiting three key pages.

Whitepaper 97

Whitepaper Pharmaceutical Marketing Marketers 97

Hubspot Marketing

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content Marketer.

PR 122

PR Marketing Marketers Non-Profit 122

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. It could be an article, an infographic, a white paper, or a video. Source: [link].

PR 140

PR Whitepaper Content Marketing Marketing 140

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. consumers from Salsify , 46% of shoppers will pay more for a brand they trust. According to a 2022 survey of U.S.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Martech

OCTOBER 19, 2021

Later in the process, they can allow for approvals to be obtained from brand managers, execs and the legal team, while some systems also facilitate asset distribution. Today, enterprises are using DAMs in a variety of ways. These capabilities may be built into the core platform or be offered as an add-on or integration.

Management 104

Management Transform Whitepaper Retail 104

Marketing Insider Group

SEPTEMBER 30, 2010

So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing. First, I did their job for 1 day per month. and sat in their seat and made calls.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78