Rock Content

MARCH 12, 2024

In the E-E-A-T landscape, making your brand stand out in your industry is essential. There is an infinite amount of branding advice online. Get to know your competition, create a platform, and use social branding. In the end, though, successful branding boils down to one simple piece of instruction.

Branding 92

Branding Whitepaper Shoppers Price 92

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Tell their stories.

Branding 87

Branding Whitepaper eBook Communications 87

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. Forrester defines Adaptive Brand Marketing as a flexible approach in which marketers respond quickly to their environment to align consumer and brand goals and maximize return on brand equity.

Whitepaper 99

Whitepaper CMO Branding Customer 99

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. For others, brand voice guidelines are developed once and never considered again.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 115

Branding Whitepaper Food Energy 115

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. They can be.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 142

Branding Transform Whitepaper User-Generated 142

Trade Press Services Newsletter

JANUARY 4, 2024

Audiences have come to expect authentic human connection and tailored brand messages. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Cut through the fog with personalization. Go full steam ahead with content creation.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

NOVEMBER 9, 2022

Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. 14% higher purchase intent. 12% higher memory encoding than other forms of content.

Whitepaper 131

Whitepaper Information Technology Retail Marketing 131

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 78

Place Whitepaper Finance Price 78

Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Build a robust Creative Brief for your brand and audience for customization of your content. WriterAccess freelancers are trained and ready to create meaningful content based on your brand and audience’s needs.

Whitepaper 106

Whitepaper User-Generated eBook Health 106

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list. Email marketing is the go-to channel for many B2B marketers.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 93

Whitepaper eBook SEO Education 93

Search Engine Land

APRIL 13, 2023

According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user. The whitepaper. Download the whitepaper. Why we care.

Whitepaper 98

Whitepaper Retail User-Generated Advertising 98

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. ” Why we care.

Whitepaper 122

Whitepaper Customer Product Branding 122

Hootsuite

MAY 31, 2023

Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. Repurposing content Looking to turn a white paper into an Instagram post?

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Martech

MAY 17, 2022

It will: Identify brands are engaging with audio and video content and provide IP address-resolved firmographic data. Note whether the brands are already in the funnel. That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. What it does.

Whitepaper 84

Whitepaper B2C Branding Transform 84

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility. Influencers.

Influencer Marketing 126

Influencer Marketing Whitepaper User-Generated Marketing 126

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Thought Leadership Content One of the most effective marketing tactics is thought leadership content.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Rock Content

AUGUST 25, 2023

Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers. With B2B, your brand voice must take a serious turn , reflecting how you would speak with a committee of stakeholders in a professional setting.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. This way, you can build trust and create a community that sees value in your brand. Hungry for more?

Whitepaper 95

Whitepaper Customer eBook Energy 95

Martech

FEBRUARY 6, 2024

Fifty percent or more of B2B customers, according to Winterberry, research products and services online before making purchase decisions (we knew that), look for information on social media, increasingly access content on mobile and are more likely to interact with brands delivering high-quality, personalized content.

Transform 115

Transform Whitepaper Direct Mail Marketing 115

Hubspot Marketing

MAY 29, 2023

These tools can help us produce high-quality content appealing to your audience and on-brand. Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Search Engine Land

APRIL 17, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. You get the idea.

Whitepaper 109

Whitepaper Education Content Marketing Marketing Strategy 109

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 75

Branding Whitepaper Transform Place 75

Martech

JUNE 28, 2022

According to Gartner, more than two-thirds of the buying process is complete before buyers engage directly with a brand rep. The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. We know the facts.

Whitepaper 110

Whitepaper Transform Finance Market Trends 110

Digital Marketer

JANUARY 27, 2023

When someone likes their experience with your brand, trust begins to build. Some things you might leverage to build your email list are A Downloadable Report or a White Paper. Once that happens, it’s time to ask for a small commitment— gathering contact information and permission to connect. There’s just one problem.

Whitepaper 69

Whitepaper Promotion Place Customer 69

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 112

Whitepaper Analytics User-Generated Key Performance Indicator 112

Martech

MAY 6, 2022

Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks. Ceros’s interactive content offering is one of the solutions out there that supports the creation of experiences that can be engaging, drawing longer user attention spans and reinforcing brand identity.

Whitepaper 70

Whitepaper eBook Digital Marketing Branding 70

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Reaching buyers today is difficult.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Marketing Insider Group

FEBRUARY 3, 2021

An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. Since they create content for a broad range of companies, they can adapt to changes in brand voice and SEO best practices at the drop of a hat. Tightly regulated content.

Content Marketing 108

Content Marketing Whitepaper Marketing Marketers 108

Rock Content

DECEMBER 14, 2023

Many also require bids from more than one brand. For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. These are the things that keep your brand active online. It is what builds trust and authority for your brand, though, so make the effort. B2B buying takes time.

SEO 75

SEO Whitepaper B2C eBook 75

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Whitepaper 113

Whitepaper Transform Education Customer 113