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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Market Research When diving deep into the role, the first thing I saw was market research. A product marketing manager is responsible for understanding the target audience and market trends. Bringing awareness to your product through content such as social media, copywriting, and blogs.

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The rise of the position-less marketer by Optimove

Martech

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. Why is the position-less marketer possible? But now, you may do it yourself using AI.

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The rise of the position-less marketer by Optimove

Search Engine Land

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. Why is the position-less marketer possible? But now, you may do it yourself using AI.

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Brand Messaging: How to Create an Intentional and Strategic Communication for Your Brand

Rock Content

Famous for its younger, cooler, and closer-to-the-public language, the brand manages to maintain this in almost every interaction and promotion. References will always be useful to help you understand how your company can structure brand message patterns. Precision is one of the fundamental factors in brand messaging.

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The Best Marketing Conferences of 2020

Marketing Insider Group

One of Europe’s major digital marketing conferences, Marketing Festival offers a program of lectures and workshops covering what’s important in the marketing industry today, as well as what we can all look forward to in the future. SiriusDecisions Summit is an annual sales and marketing conference aimed at B2B professionals.

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Avoid customer journeys becoming a bad trip – be position-less by Optimove

Martech

With today’s tech you can edge toward being a superpowered marketer – as I wrote, be position-less. In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation and digital marketing. Why is the Position-less Marketer possible?

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Avoid customer journeys becoming a bad trip – be position-less by Optimove

Search Engine Land

With today’s tech you can edge toward being a superpowered marketer – as I wrote, be position-less. In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation and digital marketing. Why is the Position-less Marketer possible?