Marketing Insider Group

SEPTEMBER 9, 2010

But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

AUGUST 5, 2010

B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. While not “dead”, email consumption is down.

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81

Marketing Insider Group

JUNE 29, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

JUNE 22, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

DECEMBER 7, 2010

He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. . For marketers, the old way of doing business is unsustainable.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

OCTOBER 5, 2010

Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. That is why customer lifetime value to me is a much more important metric. We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Know how they rank.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

DECEMBER 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post.

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

Marketing Insider Group

OCTOBER 26, 2010

It means listening to what will make our customers lives better. It means allowing as many employees in our companies to interact with our customers as real people. Umair even suggests that if we can achieve this, our customers might actually love us. .&# It means having real conversations with them.

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. It is important to utilize quality content in these listings such as videos, customer testimonials and other relevant content along with key business contact details.

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

JULY 15, 2010

My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

NOVEMBER 1, 2010

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? How can social media extend our brand relationship with our target market?

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

AUGUST 19, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

OCTOBER 19, 2010

The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel. I believe we should align our efforts to customer needs. The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

NOVEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy Internet Trends , Marketing Innovation , Mobile , Strategy , Web 2.0 Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

NOVEMBER 24, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Marketing Insider Group

MAY 3, 2010

I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. As a B2B Marketer, I feel strongly that we (simply) help companies do 2 things: Get Customers Keep Customers Sometimes we do this in a more creative way and sometimes we do this in a very scientific way. But that is all we do!

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

JUNE 24, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 76

Telemarketing Customer loyalty Entertainment User-Generated 76

Marketing Insider Group

DECEMBER 14, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77

Marketing Insider Group

SEPTEMBER 15, 2010

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Channel: not every marketer belongs on Facebook.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 63

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 63

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 61

Marketing Insider Group

MAY 3, 2010

I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. As a B2B Marketer, I feel strongly that we (simply) help companies do 2 things: Get Customers Keep Customers Sometimes we do this in a more creative way and sometimes we do this in a very scientific way. But that is all we do!

Inbound Marketing 67

Inbound Marketing Customer loyalty Telemarketing Marketing 67

Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. Create a compelling offer to lock-in your current customers for a longer term.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

JULY 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 70

Marketing Insider Group

NOVEMBER 11, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Click here to cancel reply. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 72

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. It starts with reaching across functional areas.

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

NOVEMBER 4, 2010

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

NOVEMBER 4, 2010

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base.

Content Marketing 77

Content Marketing Manufacturing Inbound Marketing Telemarketing 77

Marketing Insider Group

DECEMBER 16, 2010

What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79

Marketing Insider Group

DECEMBER 16, 2010

What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79