Rock Content

DECEMBER 21, 2020

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. Branding is already a challenge in local markets. Complex, isn’t it?

Brand Management 78

Brand Management Branding Management Logistics 78

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets.

Logistics 97

Logistics Global Marketing SEO Brand Management 97

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Consumers prefer personalized ads, and are more likely to engage, and have positive sentiment towards a brand that delivers them personalized messaging.

CMO 52

CMO Law Advertisers Advertising 52