Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. This process may take time, including learning brand awareness techniques, increasing conversions, and expanding your business reach.

Management 98

Management Key Performance Indicator Marketing Marketers 98

Duct Tape Marketing

MAY 23, 2014

But, before you kill “outbound marketing” in your budget, marketing plan and small business execution, think about the function it plays in each strategy. I contend that outbound marketing is just like the electricity and water that power the daily routines of your business. Why waste the opportunity?

Outbound Marketing 68

Outbound Marketing Logistics Inbound Marketing Marketing 68

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

JUNE 29, 2010

Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives. Not understanding the target audience: title selection and list quality are extremely important to reaching the right target for your solution.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

DECEMBER 1, 2010

But unfortunately too much of our marketing is done based on gut feel. And we often lack the guidance we can achieve from a proper strategy and planning process. We had become sales order-takers and now we were paying the price. What we need is an alignment between Marketing and Strategy.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77