The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent of marketers, up from 7.4 In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2

CMO 130

CMO Finance Marketing Marketers 130

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 100

Management Key Performance Indicator Marketing Marketers 100

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets.

Brand Management 78

Brand Management Branding Management Logistics 78

Adobe Experience Cloud Blog

MAY 10, 2018

The top 50 brands in the world achieved an average Difference Score of 139, while the next 50 scored an average of 96. To be fair, the importance of differentiation is not a new idea. It is arguably the basis upon which modern brand management was founded. Don’t fear extending your brand into new markets and industries.

Branding 134

Branding Transform Thought Leadership Price 134

Hubspot Marketing

AUGUST 9, 2018

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services … and, in turn, created many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. Social Media Marketer.

PR 124

PR Marketing Marketers Non-Profit 124

Marketing Insider Group

SEPTEMBER 30, 2010

Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. Websites are store fronts. Are you open for business?

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. consumers from Salsify , 46% of shoppers will pay more for a brand they trust.

Copywriting 101

Copywriting CMO PR Social Media Marketing 101