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On one side, the corporate brandmanages overall marketing and customer outreach. A customer might receive multiple promotions from different sources in quick succession sometimes for the same offer. Since corporate and franchisee systems arent always linked, messages can overlap or conflict.
Surveys can give you insight into factors like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS). Customer experience platforms are designed to help brandsmanage their interactions with customers to enhance customer satisfaction. The aim is to promote greater customer satisfaction, loyalty, and advocacy.
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