Martech

FEBRUARY 2, 2024

” “How do I utilize a Customer Data Platform (CDP) for personalized marketing?” 4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies.

User-Generated 99

User-Generated Marketing Marketers CMO 99

Litmus

OCTOBER 26, 2022

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant. LitmusLive2022.

CRM 92

CRM Email Marketing Finance CMO 92

Pam Didner

JULY 5, 2020

Can you do this as a one-person team? How to complement ABM with your overall marketing plans? What is Account-Based Marketing? Note: It doesn’t mean that marketing needs to switch 100% to ABM. Marketing will continue to focus on the top of the funnel and build brand awareness is still critical.

Marketing 86

Marketing Marketers Marketing Strategy Marketing Plan 86

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Rock Content

JULY 20, 2020

Instead of eliminating email from the Content Marketing toolkit, brands just need to dust it off and refresh their approach. How do you integrate email marketing into your content plan without becoming just another piece of bland food in your audience’s inbox? At last, of course, the ingredients and the kitchen.

Email Marketing 72

Email Marketing Food CMO Marketing 72

Marketing Insider Group

NOVEMBER 25, 2019

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Market Trends 145

Market Trends Transform Marketing Marketers 145