Litmus

OCTOBER 26, 2022

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant. LitmusLive2022.

CRM 94

CRM Email Marketing Finance CMO 94

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) When engaging AI analytics, the customer experience should always come first —especially if your goal is to improve brand loyalty and increase trust.

Transform 126

Transform Analytics Marketing Marketers 126

Rock Content

JULY 20, 2020

Instead of eliminating email from the Content Marketing toolkit, brands just need to dust it off and refresh their approach. How do you integrate email marketing into your content plan without becoming just another piece of bland food in your audience’s inbox? At last, of course, the ingredients and the kitchen.

Email Marketing 72

Email Marketing Food CMO Marketing 72

Pam Didner

JULY 5, 2020

What is Account-Based Marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” Marketing’s nurturing is long-term.

Marketing 86

Marketing Marketers Marketing Strategy Marketing Plan 86

Use Insider

MAY 18, 2020

While earlier data platforms like CRM, DMP, and CMS solved some customer demands around personalization and consistent cross-channel experiences, they usually failed in unifying fragmented data sources. Before CDPs, brands delivered disconnected experiences to their customers. What is a Customer Data Platform? (In In 60 seconds).

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Adobe Experience Cloud Blog

MARCH 13, 2019

As most marketers know, a large number of disparate data sources that often report data in different ways isn’t exactly a marketing panacea, but rather a potential landmine. And a third of consumers say they expect brands to anticipate their needs before they come up. Data is certainly powerful.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Marketing Insider Group

NOVEMBER 25, 2019

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Market Trends 145

Market Trends Transform Marketing Marketers 145