Branding Copywriting Market Segmentation New Technology 
Martech
APRIL 28, 2023
The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. Global multinational companies with markets everywhere could have an issue with using AI to optimize for local languages and ensure that all the content aligns culturally, considering slang and other local issues.
Rock Content
AUGUST 25, 2020
This practice is a pillar of the modern internet, and it’s behind the success of large brands. It’s also central to current debates about the use of personal data, a theme that has been increasingly discussed by marketers. Market segmentation. This is the most common type of customization. Customer journey.
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