Sprout Social
NOVEMBER 21, 2023
This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in.
Martech
APRIL 28, 2023
The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. Global multinational companies with markets everywhere could have an issue with using AI to optimize for local languages and ensure that all the content aligns culturally, considering slang and other local issues.
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Hootsuite
OCTOBER 20, 2022
This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.
Martech
SEPTEMBER 25, 2023
For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. Marketing and sales need to understand this dynamic and reward the team effort.
Adobe Experience Cloud Blog
JULY 14, 2015
With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications. Location Marketing Solutions. Beacon Technology in B2B Marketing.
Rock Content
DECEMBER 11, 2020
Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. It is part of what is known as Business Intelligence (BI).
Content Marketing Institute
AUGUST 16, 2018
In other words, as content marketers we must get out of ‘how can we learn to do that’ and get into ‘this is what we aim to do, and here’s what we need to do it.’. Cathy sees a tech strategy as an antidote to the “shiny new thing” syndrome. Don’t run after new #tech, step back to understand what you have & what you truly need.
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