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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Segmentation ensures that recommendations fit customer needs. Cross-selling is all about relevancy.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3