Sprout Social
NOVEMBER 10, 2022
Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. Make your brand easier to find (via search).
Search Engine Land
NOVEMBER 8, 2022
If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.
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Hubspot Marketing
JUNE 5, 2023
This principle has been demonstrated in various contexts, from restaurant-goers appreciating their meals more when they see chefs preparing the food to house buyers valuing properties more when their real estate agents spent hours crafting a list of options. This principle can be seen across marketing today.
Marketing Insider Group
APRIL 11, 2023
Connecting with your customers digitally means building trust and establishing a loyal relationship. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Why Spend Your Budget on Digital Marketing Services?
SMA Marketing
OCTOBER 16, 2023
90% of smartphone users are unsure about which brand to purchase. The majority of online customers who are searching aren’t loyal to specific brands. An added benefit of well-optimized content is increasing your business’s trust, credibility, and brand recognition. Ready for Your Business to Use SEO?
Adobe Experience Cloud Blog
NOVEMBER 15, 2018
SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot of other things vying for your customers’ attention. Users want consistency in your branding methods.
Neil Patel
OCTOBER 5, 2020
42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). Increase Brand Awareness. Provide Great Customer Service. Generate Leads.
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