Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. Let me give you an example.

eCommerce 138

eCommerce Retail User-Generated Advertising 138

Marketing Insider Group

JULY 13, 2020

As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider. The single — and most often changing — factor is what customers want and need when it comes to new digital products and services.

Transform 106

Transform Pharmaceutical Customer Journey Price 106

Marketing Insider Group

APRIL 20, 2020

Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe.

Whitepaper 144

Whitepaper Pharmaceutical Manufacturing Transform 144