Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

Pharmaceutical 126

Pharmaceutical Thought Leadership B2C Social Media Marketing 126

Rock Content

DECEMBER 20, 2023

.” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. She says that all the sound and fury have so far signified nothing when it comes to changes in either Twitter’s product or audience. However, many smaller ones remain and are still glad to be there.

Advertising 118

Advertising Advertisers Pharmaceutical Branding 118

Jeff Bullas

MARCH 14, 2023

The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. What is the commission rate?

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Martech

MARCH 1, 2024

Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Cross-selling : Offering customers related or complementary products.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Hubspot Marketing

JUNE 27, 2023

Visionary CMO with 10+ Years of Experience Driving Brand Growth and Revenue Best for: Senior marketing professionals seeking executive roles What we like: This headline specifies the number of years of experience, immediately giving the candidate credibility as a leader. Senior-level Professional Resume Headline Examples 7.

Pharmaceutical 92

Pharmaceutical Finance Retail Logistics 92

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 104

Place Pharmaceutical Retail Email Marketing 104

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. With a curation strategy, you build a brand and reputation with somebody else’s content. Invitations to teach at universities.

Pharmaceutical 134

Pharmaceutical Shipping Branding Education 134

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. In addition, you’ll design online stores, write product descriptions, and track store performance, to optimize conversion. Deciding where to start can be difficult.

Digital Marketing 106

Digital Marketing Pharmaceutical Real Estate Transform 106

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.

Pharmaceutical 98

Pharmaceutical Whitepaper Millennials User-Generated 98

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Even if you share misinformation unwittingly by quoting a fake scientific study, it can erode consumer trust and tarnish brand authority. But misinformation at this scale isn’t new. Think before you link.

Health 122

Health Pharmaceutical Marketing Marketers 122

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. Let me give you an example.

eCommerce 142

eCommerce Retail User-Generated Advertising 142

Martech

JANUARY 27, 2023

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. have long allowed for “mere puffery” — for instance, that a product is “the best”). Other laws.

Law 134

Law Pharmaceutical Marketing Marketers 134

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube.

Search Marketers 89

Search Marketers Pharmaceutical Price Marketing 89

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Econsultancy

FEBRUARY 8, 2022

Many of our clients have been and continue to be integral to the global development and production of Covid-19 vaccines – so we’ve been supporting them on that. It’s no longer about just providing a product, but also providing a great customer experience, enabled by technology.

Customer 58

Customer Pharmaceutical Transform PR 58

Neil Patel

FEBRUARY 4, 2021

A vanity URL is a custom URL that is pronounceable, branded, or otherwise memorable. They might contain a keyword that you are optimizing for, a brand or product name, or any other phrase that makes sense for the campaign. This could be a landing page, checkout page, or even product page. Head to the Cutt.ly Conclusion.

Pharmaceutical 116

Pharmaceutical SEO Place Customer 116

Litmus

FEBRUARY 3, 2021

Most recently, I coded pharmaceutical (pharma) emails. So I was always on the lookout for products or ways to cut down my development time to allow me to spend more time on the little email quirks instead. Launch a more productive, efficient email workflow with scalable, reusable, and reliable email templates. Email frameworks.

Pharmaceutical 109

Pharmaceutical Email Marketing Product Customer 109

Content Marketing Institute

DECEMBER 18, 2018

After seven years and 36 issues, Clare McDermott handed the editor’s red pen over to me in an emotional ritual involving arcane incantations, a branding iron, and a pledge to forever cast out the Oxford comma. Instead, Dan described how to overcome the challenges many journalists face when they first start to write on behalf of a brand.

Whitepaper 92

Whitepaper Pharmaceutical Energy Education 92

Duct Tape Marketing

OCTOBER 6, 2017

The company environment will change a little too, and staff will feed off the success which can help with productivity. When you go to a trade show following a bit of PR, it’s amazing how many of your peers will recognize you or your brand. Survey them on an annual basis to track changes of your brand and their perceptions over time.

PR 48

PR Pharmaceutical Analytics SEO 48

Duct Tape Marketing

FEBRUARY 15, 2024

You have a video of them, you have a headshot of them that looks really quite credible, and if you can even better get them to talk about what didn't work or why they almost didn't sign up with your service or buy your product, that's really quite compelling. 11:37): I mean, think of the liability for Google.

SEO 61

SEO Pharmaceutical Transform Fashion 61

Litmus

JANUARY 23, 2024

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? Seeing how other brands, businesses, and senders send email always gives me ideas.

Place 86

Place Pharmaceutical Retail Email Marketing 86

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. To fight back, these brands must become publishers themselves.

Transform 103

Transform Health Pharmaceutical User-Generated 103

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. Takeda Pharmaceuticals – The Unbeatables. ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Pharmaceutical 94

Pharmaceutical Branding Health Entertainment 94

Martech

DECEMBER 1, 2023

Boosting sales team productivity Focus on two things: people and processes. Depending on whether you have a large or a small business development team, here are a few tips to skyrocket their productivity. This is an awesome opportunity to keep your brand top of mind. As a result, the same team can do 40% more work.

Customer Acquisition 93

Customer Acquisition Customer CRM Pharmaceutical 93

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Duct Tape Marketing

OCTOBER 1, 2019

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. What’s the job of a brand name?

Branding 47

Branding Food Communications Pharmaceutical 47

Marketing Insider Group

MARCH 12, 2013

Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. Finally, brands are creating content designed to actually drive revenue, instead of thinking of content as a marketing expense itself. Content Brands instead of Branded Content.

Branding 99

Branding Pharmaceutical Thought Leadership Energy 99

Hootsuite

FEBRUARY 6, 2023

Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers. Leaving those unattended can also harm your brand image, as no one wants to see offensive content in the comments of a social post. 5 content moderation best practices 1.

Pharmaceutical 119

Pharmaceutical User-Generated Energy Management 119

Neil Patel

APRIL 12, 2021

We all want to give our customers the best experience with our products or services. It’s ads irrelevant to you or sites that talk about illegal or predatory products. These are links back to your site from places you just don’t want to be associated with your brand. It comes down to user experience. SEO takes time.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Marketing Insider Group

JULY 13, 2020

As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider. The single — and most often changing — factor is what customers want and need when it comes to new digital products and services.

Transform 106

Transform Pharmaceutical Customer Journey Price 106

Search Engine Land

FEBRUARY 24, 2023

One of these online events is especially relevant to brands and marketers – the webinar. Some brands record their webinars and repurpose the content, including offering replays for people who couldn’t attend live. There are a lot of reasons to add webinars to your brand repertoire. What is a webinar? What is a webinar?

Pharmaceutical 101

Pharmaceutical Finance Whitepaper Promotion 101

Marketing Insider Group

APRIL 20, 2020

Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. That’s a lot of leads to leave on the table if you’re not blogging.

Whitepaper 144

Whitepaper Pharmaceutical Manufacturing Transform 144

Duct Tape Marketing

JUNE 2, 2022

And he always said that he'd rather have a piece of crap product. John Jantsch (09:31): Hey, eCommerce brands did you know, there's an automated marketing platform. And one of my favorite stories, I always tell my kids is the, uh, history of Viagra because it's such a backwards way to come up with a product. It's a work genius.

Pharmaceutical 75

Pharmaceutical Price Education Marketing Strategy 75

Content Marketing Institute

OCTOBER 26, 2017

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done. Even a product-description page can act as a landing page.

Whitepaper 99

Whitepaper Pharmaceutical Marketing Marketers 99

Welcome Software

JUNE 7, 2022

He is Acrolinx's Chief Marketing Officer, and he will be discussing the importance of content governance and how it provides value to a range of audiences in tech, operations, leadership, and brand alignment. I mean, you're in marketing and how many times has somebody said, how are we doing with brand alignment, for instance?

Communications 40

Communications Manufacturing Pharmaceutical eBook 40