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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. Consumers have accumulated substantial awareness and knowledge of beauty brands during the pandemic, leading to repressed demands.

Retail 52
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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. Consumers have accumulated substantial awareness and knowledge of beauty brands during the pandemic, leading to repressed demands.

Retail 52
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What Types Of Marketing Are There?

InTouch Marketing

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content.

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How to get a 360-degree customer view & scale personalization

Use Insider

It allows organizations to track all customer interactions in one place and form a complete picture of the customer by aggregating all relevant data, like contact information, survey responses, purchase histories, and much more. They include: Standard characteristics : Demographics, devices, platforms, behaviors, etc.