Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It is so much bigger.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Hubspot Marketing

JUNE 29, 2022

Inbound Marketing and Sales Consultant for LeadG2. Company culture impacts your employer and consumer brand in a big way, so if we want happy, engaged customers who stay loyal, we have to implement that same strategy with our employees first.” ~ Leanne Poirier, Manager of Internal Communications at ZoomInfo.

Non-Profit 89

Non-Profit Customer loyalty Millennials Inbound Marketing 89

Hubspot Marketing

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. To attract new customers, you also need to maintain a powerful SEO presence. Internet Marketing to Cultivate Brand Loyalists.

Marketing 142

Marketing Marketers SEO CRM 142

Marketing Insider Group

JUNE 29, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

MAY 3, 2010

Having started my career and spent 9 years in a B2B company serving some of the world’s top brands in the consumer space, I have often rejected the B2B label because too often, B2B marketers forget to focus on consumers. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? I hope you’ll join me.

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

AUGUST 3, 2010

It is important to utilize quality content in these listings such as videos, customer testimonials and other relevant content along with key business contact details. While the benefits of this approach are clear, B2B marketers must also be aware of the risks. Social media can also help on the paid search side.

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. So for example, “issue” searches, when the buyer is doing more research of the problems they are facing, were used primarily in the awareness phase and “brand” searches when a buyer is close to a decision are used more in the decision phase.

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 70

Marketing Insider Group

MAY 3, 2010

Having started my career and spent 9 years in a B2B company serving some of the world’s top brands in the consumer space, I have often rejected the B2B label because too often, B2B marketers forget to focus on consumers. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? I hope you’ll join me.

Inbound Marketing 67

Inbound Marketing Customer loyalty Telemarketing Marketing 67

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

DECEMBER 15, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65

Marketing Insider Group

NOVEMBER 24, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 63

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 63

Marketing Insider Group

OCTOBER 19, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. This is great stuff.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 61

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. The days of sending a list of contacts to sales is over. To sales, they are a waste of time.

Content Marketing 77

Content Marketing Manufacturing Inbound Marketing Telemarketing 77

Marketing Insider Group

JUNE 18, 2010

As an inbound marketing technique, it requires tremendous ability to analyze keywords, test and offer the best content for your prospects at each stage of the buying cycle, and optimize your landing pages continuously. It all starts with SEO and not only does it make the list but really acts as the foundation for all the rest.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

AUGUST 5, 2010

I think the answer depends on the marketing objectives. B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. But growth in this space is sure to continue.

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Duct Tape Marketing

APRIL 25, 2014

An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your brand. Your website. Social media.

Outbound Marketing 76

Outbound Marketing Finance Inbound Marketing Marketing 76

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Identify what activities your prospects engage in with their mobile devices.

Telemarketing 76

Telemarketing Customer loyalty Entertainment User-Generated 76

Marketing Insider Group

AUGUST 17, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 72

Marketing Insider Group

NOVEMBER 1, 2010

So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Social media?

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

OCTOBER 28, 2010

Our customers do not decide to start searching for solutions to their problems because we decided to run a campaign. So why shouldn’t your marketing? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

SEPTEMBER 15, 2010

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Such as building up personal and professional brands. The event is part of a series sponsored by the Social Media Business Council.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

Marketing Insider Group

AUGUST 19, 2010

The New Marketing Accountability The Role of B2B Marketing How To Shorten The B2B Buyer Cycle With Landing Pages About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. We all have a brand and need to channel our inner Brian Solis. And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. Why Do You Tweet?

Telemarketing 51

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 51

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Many brands are just getting started in social media. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

NOVEMBER 30, 2010

That Is A Lot Of Time Spent Online Using Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Strategy Internet Trends , Marketing Innovation , Mobile , Strategy , Web 2.0 Click here to cancel reply.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

DECEMBER 14, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77