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8 Google Shopping Ad Strategies That'll Drive Sales

Hubspot Marketing

In 2019, there were 263 million digital buyers in the U.S. million online buyers. For example, you can set up a campaign targeting unbranded keywords by using a negative keyword list that includes your brand's name. This might mean that you develop a campaign for more generic searches versus high intent, branded searches.

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Online Shopping Behavior Trends

Neil Patel

It’s obvious that digital shopping is here to stay (which accelerated during the pandemic). But it will take a little more for your brand to stay relevant in a shopper’s wallet. It was such a different atmosphere where brands experienced how user behavior affects SEO when they had to revamp local SEO and international SEO efforts.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. Customer experience is your customer’s perceptions of his or her relationship with your brand.

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The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content should be created to increase visibility with both groups and any others that are relevant to your specific brand. Like every other industry in the world, supply chains are becoming increasingly digital.