Martech
AUGUST 8, 2023
Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Cognitiv’s study found 70% of buyers are paying an extra fee for bid shading, adding up to billions in waste.
Hubspot Marketing
JUNE 17, 2020
In 2019, there were 263 million digital buyers in the U.S. million online buyers. Consider your pricing. That's why it's important to consider your pricing. You can see Fabletics leggings priced around $45-60, however, you can also see Old Navy leggings for $28 and SHEIN leggings for $10. And I'm not alone.
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Neil Patel
FEBRUARY 20, 2023
That’s over 2 billion people that are digital buyers. Others do so because of the competitive prices offered by some e-commerce sites. When buying online, digital shoppers might be affected by a variety of digital resources, such as company emails and product reviews. How many people shop online?
Marketing Insider Group
JULY 15, 2015
You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. The customer experience is your next competitive battleground. Are you prepared to win it?
Marketing Insider Group
SEPTEMBER 20, 2021
Distributor websites generally don’t offer much information around pricing, lead time, or other specifics buyers want to know. Like every other industry in the world, supply chains are becoming increasingly digital. Then, you need to make it easy for them to actually get in touch. Make it easy for customers to contact you.
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