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Bid shading costing advertisers $6.6 billion yearly

Martech

Furthermore, digital buyers can’t agree on what bid shading actually is or does. Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. Dig deeper: What every marketer needs to know about programmatic advertising What is it?

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36 Up-To-Date Ecommerce Statistics

Backlinko

important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% To put it in perspective, Walmart’s retail ecommerce sales amounted to $83.18 billion in 2024 ( eMarketer 1 , eMarketer 2 ) Year US Amazon Retail Sales Share of Total US Retail Sales 2020 $309.48 billion 37.9%

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Weekend Reading: “Social Selling Mastery” by Jamie Shanks

Marketing Insider Group

For the 111th episode of The Marketing Book Podcast, I interviewed Jamie Shanks, author of “Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer.” ” So why did Jamie Shanks write this book?

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3 Reasons to Join Us for the Marketing Nation Roadshow

Adobe Experience Cloud Blog

Today’s digital buyers are nearly impossible to engage. Godin will be sharing his thoughts on how we need to start thinking about connection, engagement, and enrollment. Storytelling in the Engagement Economy by Michael Brenner, CEO at the Marketing Insider Group.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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8 Google Shopping Ad Strategies That'll Drive Sales

Hubspot Marketing

In 2019, there were 263 million digital buyers in the U.S. million online buyers. I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. By 2024, this figure is projected to increase to 282.7 As a marketer, these figures prove that businesses should invest in Google shopping ads.

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5 Order Management Trends Here To Stay

Sales Force: CMO

In 2021, there are 900 million more digital buyers than there were in 2020. Or better yet, advise shoppers on new products that will meet their exact needs. Post-purchase expectations have changed. Brands and retailers are enjoying the influx of new online shoppers.