Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64