The B2B case for retention marketing: 7 key tactics
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. This last one is a biggie. They expect to do business through digital channels. These buyers don’t want to talk to a salesperson.
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