Search Engine Land

JANUARY 31, 2024

Your brand/business could potentially be losing out on ways to reach your audience – on TikTok, Google, or both. Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. Gen Z uses TikTok to Search. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search.

Gen Z 115

Gen Z Real Estate PR Promotion 115

Search Engine Land

FEBRUARY 19, 2024

Whether you are a multi-location brand or a small local business, the biggest challenge is providing a personalized experience across all channels and touchpoints. For brands, it is not about creating more content; creating topical, entity-rich content aligned with your channel and audience strategy is critical.

Gen Z 111

Gen Z Real Estate Transform SEO 111

Neil Patel

JANUARY 18, 2023

For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. Short videos: On mobile SERPS, short videos take up significant real estate. For these reasons, brands need a deeper understanding of the intent behind a person’s search, to provide them with better information.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

MAY 30, 2023

Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. Hello, is it social media you’re looking for?

Law 80

Law Social Media Marketing Entertainment Gen Z 80

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52