Branding Marketing Automation Platform Marketing Plan Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Measure long-term performance.
Adobe Experience Cloud Blog
APRIL 10, 2015
Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
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Adobe Experience Cloud Blog
JANUARY 19, 2018
This report is “unbranded” (meaning it doesn’t include queries with your brand name) because most companies rank number one for their brand and it skews this KPI. These are content marketing KPIs meant to measure the depth of engagement and intent to purchase. What KPIs for content marketing do you track?
Adobe Experience Cloud Blog
NOVEMBER 8, 2017
Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack. Tell me about it in the comments!
Adobe Experience Cloud Blog
APRIL 11, 2014
We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.
Adobe Experience Cloud Blog
OCTOBER 31, 2016
Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign. For the love of marketing, we must bring this to life!
Adobe Experience Cloud Blog
JUNE 22, 2015
Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.
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