Power Digital Marketing

FEBRUARY 20, 2019

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming. Marketing Trends in 2018.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Or, maybe you like to blame it on those darn millennials. Sending emails, creating ads, promoting our products, creating press releases.”

Gen Z 143

Gen Z Millennials CMO Marketing 143

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. World Class Customer Experience. Source: [link]. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

FEBRUARY 19, 2021

Entrepreneurship is constantly changing gears, and technology is central to much of this accelerated growth. Growth in new technology means it’s easier than ever for small businesses to create their own programs, innovate, and collaborate with specialized teams. It’s about shopping with brands that align with their values.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Martech

MARCH 10, 2023

Imagine seeing billboards while racing through the streets or branded in-game products you can purchase. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach. They provide a fun and engaging way to interact with a brand and can effectively build brand awareness and loyalty.

Advertising 97

Advertising Advertisers Gen Z Non-Profit 97

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. The Guardian reports new WARC figures that predict advertisers are set to spend £7.9 billion, as brands battle it out with their headline Christmas ads. million in total.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. 38% of all ecommerce transactions occur in Metro Manila.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Neil Patel

DECEMBER 22, 2021

I’ve written a bit more about how NFTs work (and how brands are using them) if you want to learn more. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits. Build Brand Awareness: Marriott.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Marketing Insider Group

MAY 14, 2015

I defined content marketing as the gap between what brands produce and what our customers actually want. They are bored to tears with all the promotional crap and clever propaganda. We think less of brands who interrupt our content experiences. But we are open to brands who produce the kind of content experiences we want.

Direct Mail 89

Direct Mail Millennials Entertainment Promotion 89